You had an interesting idea to sell Eclipse reality clothing at Oshkosh, but it's not as simple as T shirts. The following is more apt. First we must rent two separate booths.
At the first booth, have pictures, samples and an associated web site showing the Eclipse Jacket with all kinds of novel pockets, zipin/zipout insulation, floatation feature, etc. The article must be attractive and something that most everyone would think is novel. There will not be any actually on hand, but you can order one at the show for $150.00 as follows:
1. Put down a $15 non refundable deposit and get a position number and we will advise you when your jacket is 6 months away from being produced.
2. At the 6 month advisory point (we will unilaterally declare this), you will send in another $75.
3. On delivery, after the 6 months, you pay the remaining $60.
Note that after the show, our price will go up to $200.
Will will disclose that about 100 people have gone through the 3 step process above and that the time following 6 month notice was actually a year and a half and that when the jackets were delivered they had no insulation, zippers or sleeves, but you can wear them as vests (sort of). We are committed to adding the missing pieces as soon as we get them in ourselves, at no further cost. You have our full faith and credit on this promise.
At the second booth, we will have some of the partially-completed jackets available for sale on consignment from their owners. We will also have some contracts with position numbers attached available for sale. So if you want to have a jacket and just be waiting for the promised improvements or if you want a low position number like 200 or 300 instead of number 2700 (the highest number sold to date) then you can buy one of these. The partially-done jackets will go for $170 and the position numbers will go for $20 or $105 depending on whether or not the 60% has been paid.
Disclosure at this booth will be that 1700 of the 2700 jacket orders are from Jacket by Day Ltd., a Canadian company that hopes to put them at various points around the arctic to be used by anyone going outdoors in the winter. The users will reserve and pay by credit card over the internet and pick them up and leave them off at designated locations. Since only 10% of people in the arctic go outdoors at any one time, this sort of arrangement will be great and save everyone a lot of money and will be an improvement in outdoor protection. HOWEVER, be advised that our cost on the jackets is really volume sensitive so that if the arctic jacket company does not succeed and the 1700 orders evaporate then our cost will go from $140 per jacket to $210 and we will never make any money and may not then be able to deliver on any of our promises to anyone.
Thanks again, Bricklinng, you have something there for the good people at Eclipse.
On another note, are the FAA onto something with quality control down ABQ way? Rumblings reach this side of the pond, and I would be interested to learn more. You can reach me on the 'official' blog email, email@example.com